HP Rebranding
“The temptation with so many of these projects is to go for a mark that attempts to do too much, cover too much ground, present the many faces of a multi-faceted organisation - as in the current vogue for flexible systems. But HP’s problem was that it had too much going on. It needed a single, strong voice behind which its 300,000-odd employees could unite. And Moving Brands has provided it elegantly.”
http://www.creativereview.co.uk/cr-blog/2011/december/moving-brands-hp-logo
Microsoft Rebranding
This designer has done in their spare time what Microsoft still fails to achieve despite their brilliant employees and endless stores of cash” “to feel and look cool, to act like the big, otherworldly-sized company it is.”
http://www.minimallyminimal.com/journal/2012/7/3/the-next-microsoft.html
