Parent Company: Catch.com
Pricing Structure: Freemium, with Pro account for $5/month or $45/year. Also an option of a Premier account for $16/month or $145/year.
Strengths: Catch is designed to make sure you never miss an idea by making it ridiculously easy to capture all types of information. To start, users are able to work with multiple media types from including text, voice, photo, and checklists. Additionally, as a native app, this functionality works online and offline. Furthermore, Catch has a uniquely mobile capture wheel which takes literally a swipe to activate – no two taps here and a click there. The wheel is comfortably placed at the bottom of the screen where it is extremely simple to access. Along with the graphics and overall user experience, it feels almost fun to record a thought or idea!
The other amazing part about Catch is that it is built so that you can come back and work with the data later, so you don’t have to organize it right away. When you do return, the app allows you to put those notes into “Spaces” and to send notes to different collaborators. This functionality is closely tied to the previous idea because by allowing you to share later on, a user can focus on just catching an idea during a moment of inspiration without the burden of thinking about where it should go.
Finally, Catch has done a great job integrating the mobile experience (on iOS and Android) with their desktop client. Notes generated from the mobile app quickly jump onto the desktop, and syncing back onto the app is just as seamless. Providing a web interface means notes are accessible anywhere, even if a user forgets their phone at home or otherwise misplaces it, making web integration a much bigger deal than most people realize.
Weaknesses: For all it’s sleekness, Catch is still just another todo-list app and has the major limitations of all such apps, which is the inability to organize the stored items. Tags, folders, and “Spaces” does do some of this, so I don’t want to discredit their effort, but there’s no ability to see all these items together to draw conclusions. There’s no way to create a hierarchy of Spaces. There’s no way to view and organize complex notes with a small mobile screen.
Ultimately, Catch is an amazing note-taking apps, and definitely one of the best ones at taking full advantage of uniquely mobile features. Catch truly pushes the boundaries of what is possible with a todo-list app, but as far as a tool to spark innovation, it is not.