A critical component of start-up success is having a credible product that satisfies a sizable market with an unmet need. However, clear opportunities rarely exist because most lucrative industries are either entrenched with a handful of colossal incumbents, or in absence of high barriers to entry, these markets are filled with countless me-too companies scrambling for any slice of ever-thinning margins. However, in rare cases, start-ups have an amazing opportunity to enter into a space as the foundation of an industry is shaken up by external change. This could be due to social shift beyond the industry’s borders or when emerging technologies signal a shift in what the standard product can provide. Therefore, one of the reasons productivity software is so exciting is the existence of both factors that allow the potential upheaval of current market leaders.
- Cloud Computing – allows a user to store their ideas in the cloud and access them on demand
- LiquidText – allows a user to manipulate their ideas through a natural user interface.
- Tablet Adoption – allows a user a large screen to view their ideas simultaneously, a portable form factor to carry with them at all times, and enough consumer penetration to shift the burden of teaching users to use the technology to the tablet manufacturer
- Operational Transformation – allows a user to message and collaborate other people at real-time speeds, with the technology available through an open-source protocol along with a number of other userful APIs
- Touchscreen Responsiveness – allows a user to write to a screen like they would on a real piece of paper
Altogether, we have a future where online, real-time collaboration is not only possible, but actually a norm. The user experience will be intuitive, interactive, and fluid with minimal delays in user feedback. What makes this inevitable is that once users acclimate to new technology, they soon see it as standard. With the thousands of productivity apps in iTunes alone, some of them will offer these features and soon everyone else will follow. The leader though will be the one who can combine everything in a elegant and seamless experience, which is exactly what I intend to do.